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On Market: Blog

Are you or someone you know struggling to sell a property in the current market?

To sell in a challenging market, you need an expert who has experience in marketing and selling in these current market conditions. An expert will have a deep understanding of the local market and will be able to advise on pricing, staging, and other strategies to make the property more appealing to potential buyers. An expert will have access to buyer databases all across New Zealand and is part of a large network of agents.

Fickle conditions can make the buying and selling process more challenging, but with the right strategies and expertise, it is still possible to achieve a successful real estate transaction. Here are five reasons to become one of our valued clients:

  1. Honest Appraisals - Our approach is based on honesty and transparency. We provide you with a realistic assessment of your property’s value in the current market, without making false promises just to win your business.

  2. Tailored Marketing - Our marketing plan is tailored specifically to your property, with a wide reach that captures potential buyers from across the nation and locally. We capitalise on market trends to ensure your property is visible to as many potential buyers as possible.

  3. Local Knowledge & Fair Play - As locals ourselves, we have a deep understanding of the local market, including the buying habits and preferences of potential buyers. We work with all other agents in the area to ensure we leave no stone unturned in the search for your perfect buyer, and we always play fair.

  4. Comprehensive Process - We’ll guide you through the entire selling process and keep you informed every step of the way. You’ll see the questions we receive and our responses, giving you a clear picture at all stages. We even offer comprehensive coaching to help you prepare for the sale and any potential situations that could be encountered.

  5. Additional Perks - As our client, we want to make your selling experience as seamless as possible. That’s why we offer complimentary cleaning and moving trailer hire to help you on moving day and beyond.

Our team consists of two approachable and dedicated agents who are available 24/7 to assist you. Don’t let the current market hold you back.

Give us a call today to discuss how we can help you or someone you know achieve a successful sale in this market.

Think about buying a house from this perspective; Buying a house is like dating. When searching for ‘The One’, buyers will go on many first dates (open homes). Sometimes they may want to go on a second date to see your home again (private viewings) but ultimately, they know instinctively when it’s right or not.

One day everyone finds ‘the one’ and their reason for choosing it is different depending on their situation and motivation. When buyers come through your home and say there is something not right about it, things they want to change and give reasons as to why they won’t proceed, do not take offence. This is them searching. However, listen to genuine feedback as it’s important. We will tell you if there is something we need to change.

For Example: If buyers are consistently saying something needs to be done about an aspect of the home, and it’s within your control to act on this feedback, then it’s best to listen to it. Eg: clean the gutters if they are full.

When we find the right buyer for a property, they usually have an ‘in love’ expression and we know it’s going to go ahead.

Agents are like the dating agents. The agents who listen and have everyone’s best interests at heart are the ones that are trusted and get to represent the most homes. As potential agents for your home, it’s our job to present your property the best way that we can to attract buyers. We then listen to the buyers, make decisions with you about the property and bring the deal together.

New Zealand and Canterbury is sometimes called a village, and we all can agree that it can sometimes be a very small place! I am sure you have experienced that good old fashioned ‘six degrees of separation’ factor where someone we knew also knew someone else.

When your property goes onto the market you will undoubtedly attract the attention of family, friends and neighbours. You may be asked unexpected questions, therefore it’s a good idea to consider questions and possible responses so that you are well equipped to reply.

When your property is on the market it’s important that you are on the same page as your agent so that you are both delivering the same information.

Real Life Example: One of our vendors was hanging out the washing and her neighbour enquired about her price expectations for the property to which the vendor replied with her dream price. This price was discussed between neighbours and a potential buyer heard the information and did not put in an offer, considering the price expectation to be too high. We contacted the potential buyer and obtained a fair price for the property.

Here are some questions and answers that might be worth considering:

How much do you want for your home?

Correct Answer: We are looking forward to market feedback on a fair price for our property and negotiating with our buyers.

Incorrect Answer: We hope to get $XX OR We would love to get $$ OR We need $XX

Logic: Don’t communicate price expectations, or mention your dream price as you don’t know who might hear it and pass it on.

How is the marketing going?

Correct Answer: Really good, our open homes are going well and our agents are talking to buyers about the home. We look forward to moving on.

Incorrect Answer: The open homes have been a bit slow and no one is interested OR fantastic, we have had busy open homes and there are so many people interested.

Logic: Some buyers won’t engage with a listing if they think there are lots of people wanting it and may not come to an open home or make an offer. If someone thinks that there is no one interested then they are more likely to put in a cheeky offer. At the end of the day we are the best ones to manage the process as we are trained to spot genuine interested parties, but also experience has taught us how to manage the listing to your best advantage.

Why has the house not sold yet?

Correct Answer: No one has fallen in love with our house yet but our agent has it under control and we are not concerned.

Incorrect Answer: We had an offer, but it was too low OR we have had no offers yet.

Logic: You never know why they are asking. You do not want to scare them off!

Can I come and have a look?

Correct Answer: Sure, give my agent a call, they are happy to make a time for you. Best if you deal with them direct.

Incorrect Answer: Sure, let me show you around.

Logic: If you refer the buyer to us we can manage the situation and ensure all the specific disclosures are made and you are protected.

My “relative/friend” is looking for a home like yours, can they come to have a look?

Correct Answer: Sure, give my agent a call, they are happy to make a time for you. Best if you deal with them direct.

Incorrect Answer: Sure, let's show them around.

Logic: Again, we manage the process and are able to handle the listing. It also saves you an awkward situation and we are more likely to get the buyers true feedback from the viewing.

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